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Obituary To Come At Some Undetermined Point In The Future
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Dead: Les Waas. Who? Philadelphia ad man. So? So, he did two things that got a lot of attention. One, he composed the Mister Softee jingle, the one the trucks play, the one that made generations of kids salivate like Pavlov's dogs, the one that triggered Larry David's flashbacks on "Curb Your Enthusiasm." The other is that he eventually got around to creating the Procrastination Club of America, which sent out press releases "predicting" stuff that had already happened. Silly, but he got international press every year for it. (AP via KYW-TV/Philadelphia)
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