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Can I Get A Large Cinnamon Toast Crunch With Vanilla Ice Cream To Go?
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We've seen parts of the plan already, but Kellogg's is trying a lot of things to get you to eat cereal, because nobody's eating cereal anymore. Okay, that's a little extreme -- people eat cereal, just fewer do it (1% down this year), and younger generations have shown more interest in faster, easier (easier?) options. So, what to do? A cereal café in Times Square, for one, with many mix-ins. New flavors, like the toast-flavored one we heard about a few weeks ago. But cafés are high on the list, especially after those studies that showed Millennials think cereal requires too much cleanup. (USA Today)
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