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But If They're Playing, They're Not Buying, Are They?
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While the Pokémon GO craze continues, everyone is going to want to get a piece of the action, like this shopping mall, which is encouraging players to not only wander around its stores trying to Catch 'Em All, but tweet out pictures of their prey and maybe win gift cards. I don't know if this will increase the number of players in the mall, but do we need people looking at their phones and not paying attention to where they're walking? (Bergen Record)
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