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You Wanna Reach People, You Gotta Speak Their Language
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You probably can't play the video's audio track on TV, but you can still talk about this PSA for organ donation featuring the "World's Biggest Asshole," who acts like just that until he dies... and then becomes a posthumous hero with organ donation. It's an effective PSA, and it's designed to reach young people who are less likely to be offended by the language. Which raises the issue of whether we should change how we deal with coarse language -- if it doesn't offend anyone under, say, 40, why are we still acting like they should still be taboo? (Ad Week)
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