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Hey, Radio, About Your Reach And Effectiveness... Here's One Way To Prove It
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A reminder of the importance of organ donation, and the system that leads to a family buying ads on the sides of light rail train cars searching for a kidney donor. "My brother needs a kidney," the ads read, with a number that actually got 25 responses, none a match. It shouldn't take ads to find a donor -- you'd think we'd have a better system by now -- but you do what you have to do. Come to think of it, radio, maybe YOU can spread the word better than an ad on a trolley.... (KATU-TV/Portland)
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