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I Wouldn't Complain If They Mistakenly Sent ME One (hint)
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Marketing, no matter how much money they plow into research, is an imprecise science. And so Gillette's campaign that sends free razors to guys on their 18th birthday -- see, they make money on the blades, not the razors -- has a little problem, namely that they're sending razors to people who aren't 18-year-old men. A 50-year-old woman got one, as did a 48-year-old man and others outside the target demo. Nobody's exactly complaining -- hey, it's free -- but it's a reminder that no matter what they tell you, you can't precisely target a demographic. (New York Times)
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