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Oldsmobile Gave Up Too Soon
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Wait, what? Millennials are fueling a huge comeback for Buick? Grandpa's Buick? The Buick that even Tiger Woods couldn't revive? THAT Buick? Yep. New designs and reliability have made Buick an increasingly popular choice for Millennials, and some marketing experts think it's time the brand moved beyond those "wow, that's a Buick?" ads where people mistake it for other cars. The key was simple: about a decade ago, someone at GM guessed that consumers would increasingly prefer SUVs and crossovers, and Buick got deep into those vehicles. And now Buick doesn't mean "old guy's car" anymore. (Detroit Free Press)
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