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Beats Owning The Arizona Coyotes
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The smart money in sports is pouring its investments into eSports, with the latest example being, oh, everyone you know with lots of money in traditional sports putting huge bucks into Epic Games, the company behind Fortnite. Now, Epic also owns a game engine that underpins at least one other popular game, but so many of these companies have been one-hit or two-hit wonders, and the path to popularity is so random and subject to whims of gamers that nobody can ever really quantify, that investing in today’s big thing isn’t necessarily a sure way to cash in. It’s a tricky bet. But whatever happens to Epic, the bigger bet is on eSports, and the bigger issue is what this says about traditional sports. (Los Angeles Times)
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