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Cheap, Fast, Standardized. That's All Anyone Wants From Them
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What do you go to McDonald's for? They've been offering "craft burgers" for a little while, but now they're getting rid of those to focus on the core - Big Macs, Quarter Pounders, McNuggets. Customer feedback, they say. And while they're now using fresh meat for Quarter Pounders rather than frozen, this is a reminder that nobody chooses McDonald's for the gourmet experience. It's all about convenience. You know what you're gonna get. You neither expect nor want more. (CNN)
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