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Know Your Audience
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A contest born of the times is this one from Burger King that's giving away a grand prize of paying off someone's student loan up tp $100,000. You use their app, you enter the amount of student loan debt you have, and then you pray. They're also giving away 300 $500 prizes for the same purpose. Hey, radio stations, this is a good idea if you're trying to reach millennials. (KABC-TV/Los Angeles)
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