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It's Not So Much The Marketing As It Is The 'Cool Older Kids' Doing It
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The Commonwealth of Massachusetts has filed a lawsuit against a vape manufacturer for Instagram ad posts like the one that shows its product with the caption "Mom! It's a USB drive!!." Yes, that seems to be marketing to teens. And it raises a few issues, among them the fact that social media marketing is the Wild West as far as marketing stuff to your kids, and that what the company posted is, in fact, what kids do, claiming that the USB drive lookalikes are USB drives to fool their parents. Is pointing that out a problem? Should they ban USB drive lookalikes? Should marketing those things be reined in? (NJ Advance Media/NJ.com)
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