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Don't Tell Them, But I'll Give It Up Even If They Don't Pay Me
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Okay, THIS is the dumbest "give something up for cash" publicity stunt yet: MillerCoors' Cape Line Sparkling Cocktails will pay someone $10,000 to give up frosé for the Summer. First thing: What's frosé? Okay, the name explains it, it's frozen rosé wine. But how hard is it to give up something most people don't know exists or don't care about? Oh, wait, I get it: The contest promotes the drink. Sure. Anyway, I'm pretty sure I could give up frosé for as long as it takes, because I don't drink it in the first place. Where's my $10,000? (WFLA-TV/Tampa)
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