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1. Charge Less Than Your Cost. 2. ??? 3. PROFIT
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Interesting: All of the new-economy companies that Millennials have relied upon for convenience -- Uber, DoorDash, Wag, you name it -- are losing tons of money with no end in sight, and unlike Amazon, have no clear path to profitability. In fact, what makes them appealing for consumers, low prices for high convenience, can't be sustained. If they don't raise prices, they'll be dead before they can IPO. If they DO raise prices, consumers will drop them. And they can't "make it up in volume." Watch the valuations collapse as Wall Street realizes these things are more risky than they thought. (The Atlantic)
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