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Sounds So Continental
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When is an old, venerable brand worth resurrecting? Take the case of the suddenly and surprisingly re-emergent Eastern Airlines, which is back flying between New York and Ecuador and which was last seen being a widely disliked, problem-plagued airline. They're already getting bad reviews after a week of flights, and I guess they're gambling that people have forgotten about the old days (30 years ago) and another very brief return in 2015. Why not come up with a fresher brand without the baggage? (CNN)
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