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Timing Is Everything, Pandemic Edition
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Few businesses are immune from the crash. But it takes especially poor timing to be a start-up right now. Some lost pretty much all of their revenue in 10 days. I wonder if this will affect the way businesses are launched in the future; the risk of having something like this hit you out of the blue has to make people think twice about investing in a new business, or is the allure of being in on the ground floor still too great? (New York Times)
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