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What, They Can't Send Me A Text?
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They used to beep. Then, a few electronic notes. Now, washers and dryers are emitting music when your wash is done. Why? Radio people, you've heard the phrase "audio branding" before, right? Well, that. It's a little ad that the manufacturers put in with hopes you'll remember them and maybe exhibit some brand loyalty. Does it matter to you? (Wall Street Journal)
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