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Now What Will Hodads Read?
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SURFER magazine, the last of the big surfer magazines, is dead, shut down, the entire staff furloughed and the title shut down, and a former editor wrote a line that applies to a lot of the media: “The internet marched SURFER to the cliff -- all the virus did was finger-push it over the edge. Digital is coming for us all.” Magazines are, basically, dead in the water, but so are a lot of websites, and when you're talking about material for niches, you're looking at a future that might mean there are no places to get it. What will we do if there's no effective way to monetize anything to read? (Orange County Register)
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