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Don't Put Away Those Work Pajamas Quite Yet
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You see all that data pushed by radio about how more people are back to commuting, but then you see this Wall Street Journal article about how the pace of returning to offices has stalled and has endangered the financial health of major cities that depend on office-based business, and there's some question about what, exactly, is happening here. You might want to do your own listener survey by asking the audience who's gone back to the office, who hasn't, which they prefer, and whether the work-from-home crowd is all that eager to go back to the office, especially considering the wave of COVID-19 cases going on now. And, yes, it matters to your job, too, because if commuting goes back down... well, you know what that would mean to radio listening in drive time. (Wall Street Journal)
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