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Can't Wait For The Flyers To Hoist The MassMutual Division Championship Banner
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It may just be for this one season, it may be for longer, we don't know, but the NHL has sold naming rights to divisions -- the Scotia NHL North Division, Honda NHL West Division, Discover NHL Central Division and the MassMutual NHL East Division -- and it's another thing that used to be neutral that's now being monetized. In sports, you have ads on jerseys, ads on stadium walls, ads sponsoring everything on the field. And there's precedent for this, at least in British soccer, which has had corporate sponsorship for leagues. Does this bother you or have you given up? (Reuters via Toronto Sun)
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