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Mondelez, But For Cars
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Here's another company of which you've never heard, but you know their brand names. Chrysler, Fiat, Peugeot, Alfa Romeo, Maserati, Jeep, Dodge... now all under the new corporate name Stellantis. Stelwhat? The consensus is that this new name, surely developed by a market research firm that got paid handsomely for it, sounds like a prescription drug of the "ask your doctor if Stellantis is right for you" variety. I guess we'll get used to it, but, man, it's a bad name. On the other hand, we did ultimately accept "Google" and "Spotify," so.... (Wall Street Journal)
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