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Tastes Change. This Change Just Took A Little Longer
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Pro video gaming sponsorships, TikTok, Twitch... pro sports leagues are desperately trying to reach younger audiences anywhere they might be. It's necessary, because kids are just not into pro sports the way the rest of us all grew up. Is there anything they can do to reverse that trend? Do they run the risk of alienating the older viewers who presently comprise their primary audience? How do you reach generations that just don't relate to what you do? Hey, radio, sound familiar? (New York Times)
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