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But Is It Funny? Who Watches Long Enough To Tell?
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How's Jay Leno doing? Not well, if what you look at is ratings. But that ignores why his show's on in the first place: It's cheap. If the ratings are low but the costs are low and the ad revenues are enough to show a nice profit, it doesn't matter that the ratings would have been higher with scripted programming. Still, the rating they promised advertisers is low and Leno's having trouble staying over that mark, so that's a problem.
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