-
That's It. I'm Changing My Name To Bjorn
-
Stieg Larsson's trilogy of novels has been a huge hit, a publishing phenomenon. One small problem for the book industry: Larsson inconveniently died before the books became an international success. So, what to do? Simple: Publishers are now racing to sign up every Scandinavian novelist they can, because everyone knows that the reason Larsson's books are successful is because of his ethnicity. See? Book publishing is no different from movies or radio or TV. If something works, copy, copy, copy. (New York Times)
Have an opinion? Add your comment below.