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I Don't Want To Connect, I Just Want To Know What's Going On
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CBS affiliate WTSP-TV/Tampa decided a couple of years ago that just being a TV station is not enough in this Internet world, so it "rebranded" itself as "10 Connects." See, it was about "connecting" with the viewers through the website and social media and all that. Now, they're back to the name "10 News." Why? Because people DON'T CARE ABOUT ALL THAT STUFF. They just want the news. Really, if you're tempted to rebrand your business because some consultant tells you that you need to be "proactive" and "keep up with the times," run. Run like the wind. (St. Petersburg Times)
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