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Good Thing They Didn't Sponsor The Memphis Grizzlies
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Timing is Everything: This company bought a five-year sponsorship for an NBA team then coming off a horrendous losing season. That team? The Miami Heat. Now, the company's name, Assist-Card, is all over Heat marketing, and, well, you know the rest. What looked like a waste of money now seems like a spectacular bargain. (Miami Herald)
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