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Think Of It As Like One Of Those "Cruises To Nowhere"
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Southwest Airlines' next destination was expected to be someplace like Atlanta. Instead, it's heading to an airport that doesn't exist yet. It's near Panama City, FL, will serve the panhandle, and is the choice because a major developer is basically subsidizing the flights so Southwest can't lose. I like the description by an expert: "It's a Dubai play on the Redneck Riviera." I doubt it'll look like Dubai there, though.
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