From Gold 104.3 in Melbourne last week ............. this week we head to Dublin, Ireland and have a look at the work of one of the world's best kept radio  secrets. Meet Dermot & Dave on 98FM I had the pleasure (sometimes) of working closely with the boys ...

After last week's look at how to achive better creativity by focusing first on the development of a specific strategy, let's get back this week to content and creativity ... MORNING TRAFFIC ... it’s a headache facing most morning show listeners daily ...

In the past 8 weeks we have highlighted a number of fantastic tactics for radio, and morning shows in particular. We looked at great "needle moving" campaigns like "Date My Dad" and the "Morning Show Baby".....we talked about "The Emotion Of Radio" and we also heard ...

Backtrack for a moment to September 2001........... I was in Australia looking after a number of entertainment driven morning shows. One in particular was hugely successful with its mix of fun banter, games and generally upbeat mood. I recall, the team even hated a ...

This week we are talking computerised babies for breakfast shows. Let me introduce you to Radio 21 in Bucharest, Romania. Radio 21 is famous for many ground breaking promotions in Europe such as The Fugitive, 2 Strangers and a Wedding, The Love Triangle and 15 Days of ...

On my travels, one of the questions I get asked the most is.........'have you heard any great morning show promos lately?' I'm talking about the promos most stations run across the workday to promote their number one 'property'. Seriously, when was the last time you ...

This week, we've got six great, new ideas for you that can help you get engaging content on air fast. Each of these ideas is designed to get your listeners talking, and each one offers the added benefits of creating powerful recall for your station and generating ...

Radio - it's all about hitting emotional hot buttons.............doing stuff that initiates talk and recall In the past, delivering "good " radio was probably enough. These days you need your audience to remember, you need word of mouth and you need social media ...

What would happen if your morning show received an email (or in this original case, a letter) like this........ Hi Kym and Ali and Dzelde (morning show team). My name is Astrid, and my brother is named Gus. Our Dad Darren is the best Dad and has lots of good points. Dad ...