How prepared are you if, heaven forbid, something like Parkland happens in your market? I'm not going to limit this to talk radio. Every station, regardless of format, should be thinking about this. I've talked here about the need for emergency preparation before, but ...

How many times has the word "monetization" come up in discussions about the media and the digital age? Everyone wants to be the one to come up with the ultimate answer to the question "how are we gonna make money on this thing?," but we're still feeling our way through ...

"You know who's a genius?" Walter Sabo, or Sterling, or whatever he's calling himself at any given time, was on the phone. "You?" He ignored me. "Anyone who can program an AM station in 2018 and get an audience, any numbers at all, is a genius," he said, and I had to ...

When did we go from "your opinions aren't the thing, your ability to entertain is" to "conform or you're through"? I ask this because things have changed in talk radio, changed a LOT, and I'm not sure whether it's something that came about organically from changing ...

Okay, then, how do we get people to pay for all this? That, of course, is the Big Question of the Day for all content creators, and it's going to be an increasingly difficult one for radio, and podcasters. It's not like we haven't been warned that the traditional ...

We're about a week away from a Trap Week. You know about trap games in sports, right? The games your team should win, expects to win, puts in the win column before it's played, usually while looking ahead to a tougher opponent in the following game? We're coming up on ...

You wanna know what I saw at CES? Oh, it was spectacular. There were adorable robots and smart refrigerators and, yes, we're finally getting jetpacks and flying cars! It was amazing! Also, that last part about the jetpacks and flying cars is a lie. And I saw robots ...

How predictable are you? By "you," I mean talk radio hosts, and by "predictable," I mean... okay, let's ask this: Do listeners know what to expect when they tune in to you? Are you giving them the same stuff every day, because you're superserving them with "more of what ...

And I thought 2016 was tough to get through. This is the last column for 2017, and as such, it's the obligatory look back on the year in talk radio and podcasting, which would be a very easy thing to write if my memory was better than it is. Nevertheless, I did remember ...