Guinevere
Nov 14, 2011
Guinevere is a dark pop diva with the soul of an admitted Star Trek fan and gaming geek, an expert Call of Duty player who often surprises her online male competitors when she reveals her true identity. Named after the legendary Lady of the Round Table, who stepped out on King Arthur for his best friend Sir Lancelot, the Toronto native also plays ice hockey and counts some of the NHL's best as the biggest fans of her music.
The 20-year-old singer-songwriter's debut solo album for her own Nuke Town Records shows off a unique ability to take the stage and make it her own, transforming from the self-described "shy, polite" girl next door into a larger-than-life pop icon, mixing her beloved classic rock with the most up-to-date dance-floor beats. Her first single, "Crazy Crazy," was produced by Cirkut, while "I Don't Believe in Love" was a collaboration with The Smeezington's Ari Levine, Bruno Mars' partner who helped co-write the hit songs "Grenade" and "The Lazy Song."
After leaving business school, she made a deal with her parents to give a recording career a shot. She fronted a short-lived rock band called Get Rebel, which lasted for a little more than a year, but drew the attention of Crash Karma bassist/ songwriter/producer Amir Epstein, who became her manager and collaborator. Veteran artist manager Sherry Kondor, who has worked with the likes of the legendary Carole King and Jesse McCartney, joined the team shortly afterward. Guinevere recorded the new album with Epstein in both Toronto and L.A., working with a veritable all-star team of top producers like Cirkut and The Smeezingtons, as well as Illangelo , Arthur McArthur, Pilzbury and Brian West.
The new album features her in-your-face attitude on songs like the first two singles, "Crazy Crazy" and "I Don't Believe in Love." Her current team is ready to take "Crazy Crazy" to Top 40 radio, which is pretty crazy, admits Guinevere, but she's convinced her DIY approach, along with a great team, will still be a big challenge since I'm not signed to a major label," she admits. "But I really trust the people I'm working with plus it's a killer song!"
