Rihanna
Sep 19, 2013
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"What Now" is a song recorded by the Barbadian singer for her seventh studio album, Unapologetic (2012). It was written by Olivia Waithe and Rihanna alongside the song's producers, Parker Ighile and Nathan Cassells. The single will be serviced to U.S. Rhythmic radio on September 24th, before impacting mainstream radio on October 1st, as the fifth single from Unapologetic. It received generally positive reviews, with many critics calling it an emotional, stand-out song on the album and praised Rihanna's vocals.
Following the release of Unapologetic, "What Now" made chart appearances on the French Singles Chart and UK Singles Chart, as well as the UK R&B Chart. It is included on the set list of her Diamonds World Tour (2013).