Entercom Aims To Please At "50 Shades" Premiere
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Unless you're living under a rock, you know the film "Fifty Shades Of Grey" opened this weekend. Stations around the country wasted no time, designing fun ways to promote the movie. In Milwaukee, Wes, Riggs & Alley from Entercom Top 40 WXSS (103.7 KISS-FM) and Kidd & Elizabeth from sister Hot AC WMYX (99.1 The Mix) were on hand opening night at a local theatre, handing out sleep masks to the fans waiting to see the premiere. Top: KISS-FM's Wes, Riggs & Alley hand out masks. Bottom: Kidd & Elizabeth "Mix" it up with listeners in the lobby.
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