10 Questions with ... Matthew 'Doughboy' Florence

BRIEF CAREER SYNOPSIS:

I got my first internship in 1993 at KKXX/Bakersfield. I basically called the night guy every night for about 6 months and begged for an internship until I finally wore him down. Since then, I've been fortunate enough to work with some great people in some great markets like Kiss 99.7 in San Luis Obsipo, 95.7 The Wolf in San Francisco?, Wild 106, Kiss 97.3, 93.3 KOBFM in Albuquerque, and most recently KVYB/Oxnard-Ventura

1. What got you into radio?

My mom's favorite show when I was a kid was WKRP. I wanted to be Johnny Fever, and when I told my mom I wanted to be a radio DJ I'm pretty sure it broke her heart.

2. What did you dream of becoming when you were a kid?

As far back as I can remember I wanted to be in radio. I used to imitate the DJs I listened to and record myself repeating their station call letters. Looking back I guess I wasn't really shooting for the stars lol

3. What was the biggest change in the move from Albuquerque to Oxnard/Ventura?

Living in California most my life I already knew what I was getting back to, but after being in Albuquerque for the last eight years I forgot how much more laid back everyone is out here. It's also been nice to get used to a smaller town again without all the craziness, because Albuquerque is out of control.

4. You grew up in Bakersfield. How did that best prepare you for programming in Hispanic leaning markets?

When my mom moved us to Bakersfield from the Bay Area (thanks mom) it was a weird time in Bakersfield. That city always felt very segregated, but working for KKXX was a whole different world for me. I learned how deep the cultural roots of the Hispanic community really were. I was there at a time when The Baka Boyz came along and really brought the whole city together, after they left and rightfully took their place as kings of L.A., we got The Almighty Ruffnex (Mr Choc & C-Minus) and that's when I really started to learn about Hip Hop and R&B and the love the Hispanic community had for the music and the personalities.

5. What would probably surprise most people about Oxnard/Ventura?

The most surprising thing is what a tight knit community this is. It's a beautiful area and everything we are going through right now has shown me the heart of this place and it's really a beautiful thing.

6. Who are/were some of your radio mentors?

I will always give props to Mark Adams for taking an extremely annoying 15 year old in as his intern. Tom "Jammer" Naylor for giving me my first real shot on the air and continuing to guide me through this radio life. Carlos Duran for pulling me back into this crazy business and just being a really great friend. Last but certainly not least, the late "Phat" Matt Ganssle. We all lost this amazing guy last year and words can never express what he meant to me as a mentor and friend. He always made me feel like I could do anything and he never stopped encouraging me to be me, and in his words "kick some radio ass".

7. What's your favorite song on the station right now??

Kendrick Lamar ft SZA - All The Stars

8. If you weren't in radio, what do you think you'd be doing professionally?

Probably designing home theater media systems, I dabbled in that a little bit cause I'm a tech nerd.

9. We know your radio job keeps you very busy but what do you like to do in spare time you have?

I don't have as much spare time as I used to, but when I do have free time you can usually find me golfing or at least attempting to golf. I also have an extreme addiction to comic books and Xbox One gamertag Mayhem297, come at me, bro!

10. If you could be on any TV reality show or game show, which would you want to be on?

Wheel of Fortune is still a dream...I will make it happen one day!

If you had to eat one type of meal every day for a month, what would it be?

I would eat Mexican food everyday if I could, although my blood pressure tells me differently these days. lol