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10 Questions with ... Sherita Saulsberry
January 16, 2007
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NAME:Sherita SaulsberryPOSITION:PDSTATION:KVEG (HOT 97.5)MARKET:Las VegasCOMPANY:Kemp BroadcastingBORN:Los AngelesRAISED:Los Angeles and Las Vegas
BRIEF CAREER SYNOPSIS:
Before radio I worked in PR, I have been at HOT since day 1, years now.
1. What got you interested in Radio?
Radio is FUN and challenging. I think it's such a blessing to have a career that allows you to hand pick music, run crazy promotions, and work with crazy talent like JNOISE, my MD.
2. If you were to leave LAS VEGAS for another programming job, where would you like to go?
I would have to be in a city that I LOVE, San Fran, LA, Portland, and Miami to name a few.
3. What would you say is your biggest challenge in the day-to-day programming of KVEG?
It's tough to keep talent, promotions, street team and sales on the same page.
4. If you left Radio tomorrow, how would you like to be remembered as a programmer and manager?
AGGRESSIVE PROGRAMMER and down to Earth manager.
5. What has been the biggest surprise since being named PD at KVEG?
Besides Mr. GREG LAWLEY? Honestly, the station's owner surprises me almost everyday. It's great to work for someone that is so passionate about the music. Not many people can say they work for someone they truly admire!
6. Who do you consider to be your mentor(s)?
I have three mentors, BRUCE "LEE" ST. JAMES (that's what I call him) and BOB LEWIS - both are intelligent programmers with WACKY personalities. Also, my GM GARY COX, he has a logical answer for EVERYTHING.
7. LAS VEGAS is an unusual market. What's the most normal thing about LAS VEGAS as a market?
Highly unusual, it's like LA on EX! Seriously, once you leave the strip LV has so many vibrant growing communities, it's a big melting pot.
8. What's missing in LAS VEGAS?
LAS VEGAS lacks a good traffic/freeway system. Traffic in Vegas is TERRIBLE!
9. If you were to leave Radio today and you could choose any other occupation, what would it be?
I have strong interests in Artist Development/management and in concert promotions.
10. What's the nightlife like for locals in LAS VEGAS?
The nightlife is INSANE, it's so Hollywood now. I like to go anywhere that's NOT in a casino.
Bonus Questions
Bonus #1. If you were going to be on an existing TV reality show...which would it be?
I love this question - I would replace NEW YORK and flip it to "I LOVE LAS VEGAS"...that would be so HOT!
BONUS #2. A freak gravitational shift has added three hours to everyday. What would you do with those
Hour 1 - call my out of state friends
Hour 2 - sleep and eat
Hour 3- It wouldn't be PC to say. ;) -
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