Roscoe Dash
Nov 21, 2011
Born Jeffrey Johnson, Jr., Roscoe Dash grew up in Atlanta's Capitol Homes projects under the watchful eye of his mother and great-grandmother. The baby of the family, Dash was an inquisitive and bright child who learned about Hip-Hop from his older brother Erik.
Dash began writing raps at 12 years old. By high school, he'd taken on the name "ATL" as part of a four-man rap group called the Blackout Boys. In 2006, the group (which included Dash's brother) released a mixtape, Recognition, which generated significant buzz around Mill Creek High School. The following year, the already popular Dash - a basketball-playing heartthrob - released a solo mixtape entitled My Turn, further boosting his high school profile. However, the aspiring emcee didn't begin to take his music career seriously until he became a father at the age of 16.
Changing his name to "Roscoe Dash" after Google-ing the names of old comic book superheroes, he linked up with local party promoter and entrepreneur L.A. Da Boomman in the fall of 2009. "When I heard his story and then listened to his music," says L.A., "I knew I could help him get the spotlight he deserved."
Signing Dash to his MMI (Making Moves Inc) production company, L.A. advised him to re-record "All The Way Turnt Up!" and add multi-platinum rapper Soulja Boy to the song, which he did. Then L.A. introduced Dash to A&R veteran Anthony "TA" Tate, CEO of Music Line Group and the man behind the careers of hit acts Ciara and J. Holiday. Faced with high expectations and aggressive goals, Dash is currently moving forward with his major label project, Ready Set Go! A healthy balance of hip-hop, pop, and R&B rhythms, the album is designed to showcase the numerous layers of Dash's talent. The album's second single, "Show Out" (produced by K.E.) is a flashy, soon-to-be club anthem with an infectious sing-songy hook. Additional album stand-outs include "I Be Shoppin," and "Elevator Love" featuring Jazmine.
