10 Questions with ... Renee Richardson

BRIEF CAREER SYNOPSIS:

I always wanted to be an art director, since the age of 12, and I accomplished that goal by the time I was 21 and found out it wasn't for me. I decided to move to San Francisco in 1992 to rethink my future -- and radio found me. I had done a morning show in college and enjoyed that, but when I started as an intern at [KITS] Live 105 in 1995. I never thought it would lead to a fantastic 18-year career, 14 of it at the legendary KFOG.

1. How did you become interested in radio?

The kid across the hall from me in my dorm (Sloane House YMCA/School of Visual Arts in NYC) wanted someone to help him with his morning show, I said "Okay!" and I was instantly hooked. I wanted to be the next Malibu Sue.

2. Who were/are your mentors?

Far too many people to mention, but the standouts include the folks at Live 105 circa 1995: Roland West, Richard Sands, Lisa Carr, Steve Masters. And then later: Paul Marszalek, Dave Benson, Dave Morey, Rosalie Howarth. And today, Dennis Constantine.

3. Tell us about your 14 years of experience at KFOG.

It's been a trip. I came on board in 1999 to do traffic on the morning show with Dave Morey, Peter Finch and Greg McQuaid. That was a major education for me; I had to lose the Alternative radio attitude, work with a team, and get up at 3:30 every morning (I don't care what anyone says, you NEVER GET USED TO IT!). I really didn't think I'd last this long! Over the years I pretty much just said "yes" to anything that was thrown at me and always remembered to have fun along the way.

4. How are you changing your on-air delivery to do middays?

Going from morning drive to afternoon drive wasn't that much of a change (as far as delivery) but this midday thing ... totally different head. I just keep reminding myself that people are at work, they need me to entertain and inform, but I can hang back a little more and let the music speak for itself.

5. What has been your biggest career highlight?

Probably the first time I was able to host the morning show when Dave Morey took a day off. K, maybe not the first time I did it -- because I was scared to death, but you get my point.

6. How's it going as Music Director of KFOG?

I'm totally jazzed about all the musical discovery that is ahead -- I love new, original music! I can't get enough of it. But there isn't enough time for us to get it all out there. I am going to have to be selective and that is gonna be a challenge for me.

7. What new bands are you most excited about?

Ha, this answer will change by the time I am done writing it

8. Do you have any musical guilty pleasures?

Who doesn't? Have you heard Hall & Oates!?!?

9. What is the one truth that has held constant throughout your career?

Be honest with the listener and be honest with yourself.

10. If you wanted to completely change careers today, what would you do?

I'd be an auctioneer for Christie's.

Last non-industry job:

Bartender

First record ever purchased:

Shaun Cassidy

First concert:

General Public

Favorite band of all-time:

• Band: Stones
• Artist: Bowie

What do you enjoy doing in your spare time away from work?

Getting settled into our new house in Fairfax!