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10 Questions with ... Malayna Joy
March 18, 2019
Have an opinion? Add your comment below. In my commercial radio experience, we were always live and interactive, creating magical moments for our listeners, one right after another. With NV89 and Nevada Public Radio, I get to expand upon this and fully focus on the listener and the listening experience (not client-driven). In our first meeting KNPR CEO Flo Rogers, said "We treat our listeners as citizens, not consumers"
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BRIEF CAREER SYNOPSIS:
I started my broadcast career as a TV reporter for Reno's NBC affiliate. A couple years later, I made the switch to radio. I did about a dozen years of Country radio, before switching to my home of Triple A. Almost all of my career has been in Reno, with a one-year stint in Savannah, GA.
1. How did you become interested in radio?
In college I received a news internship at KNBC-TV in Los Angeles, working with reporters. I spent many hours driving to the news stories, listening to talk and music radio. As cool as my news reporting internship was ... and it was cool; radio seemed even better ... and it is.
2. How did the opportunity to join Nevada Public Radio come about?
Willobee Carlin reached out to me about doing mornings on a mysterious new station coming to Reno. He described a station dedicated to music discovery -- both new and old hidden gems, with a focus on local music under the umbrella of NPR music and KNPR. My dream job!
3. What is the metro reach of the Reno 89.1 signal?
Between Reno and Carson City, there are about 500,000 people.
4. In what other ways can the station be heard?
We are Nevada's only statewide radio station. We are heard on HD3 88.9 in Las Vegas, with other transmitters throughout the state, as well as Havasu, AZ and Saint George, UT. We also have a killer app and webstream at nv89.org.
5. With your background in commercial radio, what of your experience translates to the public radio side?
In my commercial radio experience, we were always live and interactive, creating magical moments for our listeners, one right after another. With NV89 and Nevada Public Radio, I get to expand upon this and fully focus on the listener and the listening experience (not client-driven). In our first meeting KNPR CEO Flo Rogers, said "We treat our listeners as citizens, not consumers."
6. How would you describe the music on the station?
Triple A, Alternative, indie deliciousness. More than 70% of our library is current/recurrents. There is so, SO much great new music and it is incredible to provide a platform to share it.
7. What new acts are you most excited about?
At the moment, I can't stop listening to Lizzo. I also love the new Andrew Bird, Big Thief and Reno artist Nick Eng.
8. You also have some background in television. Are still working in front of the camera?
Not since the invention of High Definition cameras and TiVo ;)
9. How is the Reno market growing?
We are in the midst of a "Reno"ssance. Our Midtown has rebranded into a cool district of great restaurants, bars and shops; and the music scene has expanded right along with it. A lot of folks like to compare it to Austin's growth. Northern Nevada has massive tech companies moving in as well.
10. What is the one truth that held throughout your career?
A sense of ritual and attention to detail.
Bonus Questions
Last non-industry job:
Retail associate for BC/BG Max Azria
First record ever purchased:
Debbie Gibson, Out of the Blue
First concert:
Little Feat with my parents. The first ticket I bought on my own was Beastie Boys.
Favorite band of all-time:
Ugh ... I hate this question because I love, love, love so many bands and the thought of choosing just one hurts, like picking a favorite child. Hmmm... I have always loved, always owned, and faithfully listened to Bob Marley. And the first song my daughter Sayde sang at age 2 was 'Get Up Stand Up.' B is for Bob!
What do you enjoy doing in your spare time away from work?
I spend time with my family on our farm. We raise goats, steer, pigs, chickens and all the fruits and veggies that grow in our Northern Nevada climate.
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