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10 Questions with ... Lindsay Reid
September 28, 2020
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BRIEF CAREER SYNOPSIS:
I started in the music industry at Sugar Hill Records when they were based in Durham, NC. When they moved to Nashville, I became an independent promoter for a couple years, then joined the Thirty Tigers team full-time in 2009.
1. What got you interested in the record business?
I've always loved music. But I was working as a producer in local television. It was through the local music scene and seeing lots of live music, I got to know someone who worked at Sugar Hill. One day, he called me up out of the blue and asked if I'd be interested in a job doing radio promotions. I, of course, jumped at the chance.
2. What was your favorite station to listen to when you were a kid?
Growing up in Charlotte, there weren't a lot of interesting options. I remember listening to the Classic Rock station The Fox and whatever the Top 40 station was. I actually found out the most about new music back then from 120 Minutes on MTV.
3. How long have you been with Thirty Tigers?
I've been with Thirty Tigers over 10 years now. It's been really cool to see how much the company and team have grown.
4. Thirty Tigers offers several services under its umbrella. Tell us about some of them.
Full-service distribution and marketing is, of course, the largest division of Thirty Tigers. But we also have a management side and are starting to get involved producing films.
5. Congratulations on your JBE SummitFest Independent Label award. Tell us how the folks at Thirty Tigers reacted to that.
Everyone was really excited about winning the label of the year award. It was the first time we have won that specific award. It was very gratifying to get that recognition from our peers. And I have to mention everyone was also really excited to also have a No. 1 single recently at Triple A with Michael Franti's "I Got You."
6. How do you determine which projects you will be doing promotion and marketing on?
It truly depends what radio format makes sense. If it's in the Triple A/NonComm/Americana world, then I'm going to work it, which ends up being most (but not all) of our releases.
7. Which artists are you most excited about?
In terms of new artists, I'm really excited about Diana DeMuth. Her debut album comes out later this month. The new Elizabeth Cook album is really great and sonically is a more of a Triple A fit. And the latest Jason Isbell is amazing, of course.
8. As an independent organization, how do you remain competitive in the crowded playing field?
It's a challenge competing against the major labels with deep pockets when our artists have their own labels and limited budgets. But I think we take our shot with the best songs and go for it.
9. What is the toughest part of your job?
I think finding the time to feel like I'm adequately supporting our large volume of releases. I always feel like there's more I could be doing, and I really want each of our artists to get the airplay they deserve.
10. Fill in the blank: I can't make it through the day without …
… a hot shower, a strong cup (or three) of coffee and good music.
Bonus Questions
Last non-industry job:
Public television producer
First record ever purchased:
REM Document
First concert:
Yes "Big Generator" tour 1984
Favorite band(s) of all-time:
REM, The Cure, The Smiths
What do you enjoy doing in your spare time away from work?
Hanging out with my wife and daughter, watching sports, binge watching TV shows (pre-COVID - restaurants, breweries, live music)
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