10 Questions with ... Angela Watson "Uptown Angela"

1) What gets you excited about radio?

Each day brings something new ... and I get the chance to engage our listeners, not just on-air, but anytime, anyplace via social media! We literally can chop it up about trending topics, relationship issues, or I can just go live and we can be a part of each other's worlds right there on The Spot b... talk about connecting -- gets no realer than this!

2) How do you deal with local music product?

We just launched a one-hour show called. "Nola Next" hosted by Sheba Songz. It features bubbling local artists and we also sandwich the new local joints with throwback local hits like 5th Ward Weebie, Hot Boys, Master P, Miss Tee, PNC and more. We do a featured artist during the hour who does two interview segments. We promote the show daily with social media videos. Nola Next airs at midnight on Friday and full shows are available on demand at Q93.com.

3) What people have influenced your career?

Of course, Doc Wynter, Jammin Jay Michaels, Thea Mitchem during my radio career - however, my biggest life lesson came when I was in the 6th grade. I had been cheering for several years with my squad and had no doubt that I was about to become captain of our team. When the announcement was made, I was devastated -- it wasn't me. Why wasn't it me? I didn't understand; my skill set was there. I was enthusiastic, outgoing and fun. Well. my coach, Cabrina Woods, pulled me to the side to say I was missing the most important trait to be captain -- I wasn't a team player -- she noticed how self-absorbed I was and named another girl to lead the team instead of me. That was my "wow" moment; from that day forward I began working on my team skills and my attitude.

4) How do you see audio media and radio in 10-years?

I see audio media in 10 years as continuing to be a place where listeners come not just to hear their favorite songs, but for the human connection. I truly believe that won't ever change. If talent don't rip and read, but actually engage with their audience (both on-air and via social media) we will keep a viable audience tuned in.

5) Would you share with us a typical work day for you?

My work day starts around 7a; gotta get in early to have at least an hour or so to myself for e-mails and my show prep. I usually have meetings three days a week (sales, promotions, one-on-ones) and a couple of conference calls weekly. I'm on-air in middays, so I track the first half and I'm live for lunch to cover hot topics. I love hearing the opinions of the listeners -- unique, organic, passionate (I make daily promos to run on the stream). I always feel such a sense of accomplishment after a super compelling topic with listeners!

6) You love being on-air, don't you?

OMG! I cannot image NOT being on-air in my role! And don't get me wrong, I enjoy being an SVP/Programming, but being on-air completes me. We laugh together, get pissed off together, we get sad together (when the Saints lose). I'm so open when I'm talking to listeners, both on air and social media, and it just feels right to me. I went through my divorce with our listeners, found love again, welcomed my first grandchild, took my son to college, and it was so comforting to have them right there with me ... it's my therapy

7) If you were starting out in radio now, what would you do differently?

If I were just starting in radio I'd take full advantage of social media; we didn't have that back in 1990. I would promote, promote, promote ... anything and everything tied to my show, blog, appearances. I'd be seen and heard -- my own/the station's billboard spokesperson!

8) What was the transition like going from on-air to becoming the boss. too?

Ooh, this is a good one! Actually, the transition started with me realizing I had to dress for the job I wanted, not for the one I had at the time. So away with the workout clothes and sneakers! I began wearing blouses with slacks and suits on meeting days. It's weird, but people treat you much differently (with more respect) based on your professional appearance. As far as my fellow air personalities, I've had to step back minimally on personal interactions. The team we have are very supportive and are respectful of my role.

9) Would you share important lessons you've learned since getting into this business?

Important lessons: The station comes first; it's not about you. The radio station provides the platform where you can grow, but never lose sight of that, no matter how big of a personality you become. Treat everyone with respect; it goes a long way.

Be transparent, real and true to yourself. Authenticity is what draws folks (your audience) to you. Consistently work hard to be your very best, and never stop! Learn as much as you can about all departments of radio; sales, promotions, even traffic (where the money gets on the books); create a strong portfolio.

10) What resources do you take into consideration when making decisions with your playlist?

I use iHeart Analysts, I definitely look at Shazam, and I do glance at the charts on Mediabase, too.

What things about you would surprise people?

I love Classical music and Country. I grew up on R&B and pop music. I was working drive thru (on the mic) at McDonalds when I realized I should do something with my voice as a career! LOL

How do you balance personal life with work?

Did my hubby put you up to this question? Honestly, it's tough, it being a 24-hour-a-day gig; I'm constantly on my e-mail. At first it was an issue for my husband, but now he's much more understanding. He realized that it's not as much a job requirement, but an ANGELA requirement. I'm so passionate about my job and I absolutely LOVE what I do! I'm adamant about making sure tasks are completed correctly and on time. Plus, I'm all about winning! That said, proper attention must be paid daily, so there is a compromise -- as long as hubby and I can have dinner together (even late evenings) it's all good! Thank goodness, my kids are grown up! LOL