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10 Questions with ... K.J. Holiday
September 27, 2005
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NAME:K.J. HolidayPOSITION:Director of Urban ProgrammingMARKET:Detroit, MICOMPANY:Clear ChannelBORN:Queens, NYRAISED:Long Island, NY
Please outline your career so far: (station/date, station/date, etc.)
WJDY-AM, Salisbury, MD 1983, Norfolk, VA, Baltimore, MD, Washington, DC, to WJLB-FM/WMXD-FM in Detroit.
1) What was your first job in radio? Early influences?
I started in the small town of Salisbury, MD (WJDY-AM) in 1983. I grew up in NY and emulated Chuck Leonard. I used to listen to him on the great WABC-AM along with Dan Ingram. Other jocks that influenced me included Ken "Spider" Webb, Frankie Crocker, Vaughn Harper, Jerry Bledsoe, Rosco (WKTU), Scott Shannon, Shadoe Stevens, Brute Bailey, Jeff Foxx, B.J Steele (he used to use different names and used to work at WDJY, WUSL, WRKS ... where the hell is he? I thought he was the greatest).
2) What led you to a career in radio? Was there a defining moment, which made you realize "this is it"?
The whole thing was an accident. I used to be a mixer/DJ in college (I attended the Univ. of Maryland Eastern Shore). I was in the ROTC on campus and was at a drill having a conversation with my Sgt. about DJing (Sgt Marshall, I can still remember his name). I told him I was tired of DJing on campus and that I needed a change, and he said, "I can take you somewhere." We ended up at a little place that looked like a house. I said, this is not a club, he said no, it's a radio station ... then I said a radio station? I was looking to spin off campus at a club. But he said let's go in and check it out anyway. Inside I met the PD, Chris Barry (Interscope Records). He said he was looking for a party type DJ to mix on the air (NY stations were among some of the first stations to start the club thing on the air back in the day, and he wanted to try the same thing). I told him that I'm from NY and he said he spent a lot of time there, so we hit it off, and the next thing you know, I was on the air, mixing with the actual studio turntables on the board, not a mixer, the actual board with POTS (I was a beast). He taught me how to speak, and from there it's history.
3) If you were just starting out in radio, knowing now, what you didn't then, would you still do it?
Yep! Despite all of the bullshit in the business, I would be committed to eliminating all of the bullshit, and eliminate all of the bullshit people who perpetrate bullshit. I would be sort of a "slayer of the bullshit."
4) How do you account for the recent Arbitron ratings surge for WJLB? What, if anything, did you do differently?
We are always trying to do something different. I surround myself with creative people, and we constantly try to reinvent the wheel. So I cannot put my finger on anyone thing other than that we are constantly reinventing ourselves.
5) What's your take on radio currently? Is it as good as six months ago, better, or about the same? Elaborate.
It's pretty much the same. I think we have to be able to balance science, research, and creativity. There are those who don't understand this, and that is disappointing. However, it will not affect me, because I plan to keep doing what I'm doing.
6) What is the one truth that has held constant throughout your career?
The bullshit is the same in every market, but as the market gets bigger the only thing that changes is the equipment gets better. I don't want to sound negative, though, because for every negative, there are 10 positives. I love my job.
7) What was the transition you had to make in your new position?
I had the same position my last 2 years in Norfolk, so my only adjustment was with fewer stations and a cold ass city.
8) Of all the skills you have gained through the years, is there an area you'd like to improve?
Time Management! Sometimes I'd rather speak to a young jock on the importance of communicating to your target listener than sitting in a budget meeting (I know they're necessary, but they get on my nerves sometimes). I can spend hours talking to jocks about programming. I also tend to speak to any and everyone when I could be handling more pressing issues.
9) How well do you think today's urban broadcasters really understand Arbitron?
Just like most of us, they understand enough to be dangerous. We just have to continue to learn more and more everyday. I don't think anyone totally understands Arbitron except the lil' dude who invented it. Trust me, there are a lot of people who talk that shit, but if they were quizzed by the lil' dude, they'd all fail.
10) As you look back over your career ... any regrets? Missed opportunities?
The only regret I have is that I could be out more in your face, but I'm a low-key kind of behind the scenes guy (don't get it twisted, I have a lot of passion, but I don't care about shining in everyone's face). I would probably gotten to where I am now years ago if I showed my face, and my talents, sooner. Better late than never, though.
Bonus Questions
How did you get your present job?
Doc Wynter asked, I said yes.
What's the best piece of advice anyone's ever given you? The worst?
Cover yo ass, never shit on anyone, and if you love your job, work like you love it (I live by that). The worst: Do the log on the weekends and make sure you put in plenty of new music back-to-back to make the station sound fresh.
Describe your favorite meal?
Chinese food. It's hard now because I'm Mr. Low-Carb, though. I love rice.
You just won the lotto and you have your boss on the line. What's the first thing that you would say?
You're fired (just kidding). My man, I'm going to the Bahamas and open up an Ice Cream Parlor, but I'll be back ... HOLLA.
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