Mindless Behavior
Sep 19, 2011
Mindless Behavior stir up a frenzy wherever they go. Mingling R&B grooves, pop hooks, and hip hop swag, the teen quartet-Prodigy, Roc Royal, Ray Ray, and Princeton-has quickly become a modern musical phenomenon with an army of screaming fans following them everywhere. On their debut album for Streamline/Conjunction/Interscope Records, #1 Girl [available September 20, 2011], the group fuels that hysteria with numerous worldwide anthems and impeccable dance moves.
In 2008, the group was born from a concept created by Conjunction Entertainment Inc. CEO Walter Millsap and Streamline Records head Vincent Herbert. An open audition was held by Conjunction's Millsap, Keisha Gamble, songwriter Candice Nelson, and choreographer David Scott in Los Angeles. Among over 600 kids, Prodigy, Princeton, Roc Royal, and Ray Ray shined the brightest, instantly charming the team and solidifying the lineup. For the next two years, they immersed themselves in music, developing their sound and style under the guidance of Herbert and Millsap. Soon afterwards, IGA chairman Jimmy Iovine signed Mindless Behavior to the label.
The chemistry between the boys proved fate-like from the moment they entered a rehearsal room together. Given his knack for quickly learning new styles, Prodigy wields incredible dance and vocal skills. Ray Ray studied under legendary L.A. battle dancer Tommy the Clown, while Roc Royal started to rap at eight-years-old.
Audiences felt that passion as Mindless Behavior swiftly went from touring high schools to opening sold-out tours for Backstreet Boys and Justin Bieber. A passion for the music swept through crowds on the strength of their first single "My Girl" in 2010. A pop gem, the song is almost at 14 million views on YouTube, and it was nominated for a 2011 "Viewer's Choice" BET Award.
The follow-up, "Mrs. Right", continued to turn heads and melt hearts with its combination of infectious beats and sweetly soulful harmonies. It landed at #1 on BET's 106 and Park three weeks in a row and was the #1 most added song at Urban Radio. Directed by Brett Ratner, the track's cinematic music video even features cameos from Mike Epps, LL Cool J, and Diggy Simmons, quickly becoming the #1 most demanded video on Music Choice. "Mrs. Right" is currently impacting radio everywhere with their album set to be released later this month. Mindless Behavior is going out on the Scream Tour: The Next Generation with Diggy, New Boyz, and others beginning late September.
Scream Tour Dates:
- Sep 30 Bell Auditorium Augusta, GA
- Oct 01 Riverwalk Amphitheater Montgomery, AL
- Oct 02 UNO Lakefront Arena New Orleans, LA
- Oct 07 Pier Six Pavilion Baltimore, MD
- Oct 08 Tower Theater Philadelphia, PA
- Oct 09 DAR Constitution Hall Washington, DC
- Oct 14 Palace Theater Louisville, KY
- Oct 15 De Soto Civic Center Southaven, MS
- Oct 16 Fox Theater St Louis, MO
- Oct 21 Township Auditorium Columbia, SC
- Oct 23 Fox Theater Atlanta, GA
- Oct 28 Arie Crown Theatre Chicago, IL
- Oct 29 Aronoff Center Cincinnati, OH
- Oct 30 Fox Theater Detroit, MI