LL COOL J

Hip-hop bigwig LL Cool J (Ladies Love Cool James) debuts his newest single,"Take It", a joint effort with R'n'B singer-songwriter and record producer Joe. "Take It" is one of 15 tracks in Cool J's upcoming album "Authentic."

On February 8, 2013, it was announced the album title would be changed from Authentic Hip-Hop to Authentic with a new release date of April 30, 2013, and a new cover.

The video, which features flashbacks to LL Cool J's iconic videos "Mama Said Knock You Out" and "Doin' It", shows a stylist who can't stop fantasizing about the 44-year-old rapper. The slow jam seems to have been pulled out of the mid-90's with the use of popular hip-hop tracks.

It is produced by Trackmasters who has previously worked with Mariah Carey, Jay-Z, 50 Cent, R. Kelly, Nas and other big names in R'n'B and hip-hop industry.

LL Cool J became famous for pioneering hip-hop with his hits "I Can't Live Without My Radio", "I'm Bad", "The Boomin' System", and "Mama Said Knock You Out". He has released a total of twelve albums to-date and two greatest hits compilations. He has acted in many films, such as "The Deal (2008)", and currently stars on the CBS drama "NCIS: Los Angeles" as special agent Sam Hanna.

LL Cool J's "Authentic Hip-Hop" will be the rapper's 13th studio album and will feature a collaboration with R'n'B singer-songwriter Monica.

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