10 Questions with ... Andrew Kaiser aka "Kaiser"
November 29, 2011
BRIEF CAREER SYNOPSIS:
WNTI Centenary College, Hackettstown, NJ (during High School), WWPV (The Mike)/Saint Michael's College, Burlington, VT on Thursday nights (2002-2006), WXXX (95 Triple X)/Burlington, VT mornings (2006-2009), and WMRQ (2009-Present).
1. What are you most proud of since joining Radio 104.1?
Our team has done an awesome job making the station sound GREAT! Everything from music to imaging. Our listeners are passionate about listening to Radio 104.1.
2. What excites you most about coming to work each day?
The fact that I get to play with music and sounds all day...how cool is that!
3. What is the most challenging part of your job?
In the MD role there's always the balance between "I like it!" and "Will most of the listeners like it?"...sometimes you have to put your personal tastes aside. That can be hard to do when you love music as much as I do!
On the air, by far the biggest challenge is being funny, creative, and edgy in 21 seconds! Lately, making fun of Lindsay Lohan seems to do the trick.
Imaging/creative services wise, making promos that are SHORT, sweet, and get the info out there. While being funny, creative, and staying away from making the promo a "box of noise" full of zips/booms & unnecessary sound fx. Interns are great; ask them "is this cool?"
4. What would surprise people the most about Radio 104.1?
We are the leading supplier of cat videos on YouTube.
5. What would an outsider find most surprising about the Hartford radio market?
There are people in the Hartford area who won't make the 35 minute drive to New Haven. You could be giving away free diamond encrusted iPads covered in chocolate and they wouldn't come because it's "too far"! Having lived in Vermont, where an hour drive to go to a bar is reasonable, this still amazes me.
6. What is most important to you when championing new music for the station?
Great lyrics and a good beat! If you can have both, even better! Those elements are what make people LOVE songs and make them get stuck in your head. Listeners don't get passionate about "wallpaper" music; it needs to make them feel something.
7. How are you using Social Media?
For everything! If it's happening on the station, it's on Facebook and Twitter. Anything you can do to connect listeners with the brand is always good. Whether it's an appointment time for a contest, new music, a topic for listeners to discuss, or funny pictures...do it...it's FREE!
8. What do you like best about working for Red Wolf Broadcasting?
Working for a small company is great. No corporate red tape. A question or a decision is just a door knock away.
9. What are you most passionate about?
Being different! And...puppies.
10. How do you use the radio on your long commute to the station each day?
I usually end up listening to other stations and criticizing everything they do. Because of this, podcasts or music on my iPhone is usually the commute soundtrack.
If you could work anywhere, what would your dream job be?
As long as I don't have to wear a neck tie, I'm a happy guy!