10 Questions with ... Will Moon
September 4, 2012
BRIEF CAREER SYNOPSIS:
Started at Tigers Communications as Board Operator in 2007, hosted afternoon drive from 2008-2012, became Program Director in March 2012.
1. How did you become interested in radio?
I started college working for a degree in a different field, but changed to Radio/Television/Film in my sophomore year. I originally had designs on film but started working at the campus radio station, where the radio fire started.
2. What stands out the most from when you first started working at The Tiger?
I think radio is more open to "off-the-wall" ideas now. This is something the industry needs, but I think it took a while to take root. Try to give the people something they don't already have, or can't get easier elsewhere. That's becoming a more common practice.
3. What has been your biggest challenge since taking over as PD earlier this year?
Putting a personal stamp on the station without making the station unrecognizable. There are certain subgenres that I think should be focused on over others, but they all have their place with the listener. I have to keep that in mind.
4. What part of your job do you like best? Least?
I like making Batman references on-air. Least favorite part of the job is realizing that nobody got that Batman reference. Now I'm a dork with a microphone.
5. What is most important to you when championing new music for The Tiger?
Balance. Keep the listener on his or her toes, but don't go too far or you lose him/her. Play songs from different styles and let the web weave itself. I don't want to adhere to too strict a formula, but I definitely want to play songs from different walks of the Alt-world.
6. What makes the station unique?
We are the only commercial station playing as many of the songs that we play, and that plays well in a college market. From other alternative stations, hopefully the range sets us apart. We respect the core of the format and explore the fringes. Also, the Batman references.
7. How are you using Social Media?
We try to use Facebook to keep up with people and remind them of what we have coming up. Unfortunately, we're not streaming, so I want to keep as much of what we do promotion-wise on-air if possible. That way we reward the listeners, and not people who may have friended us just to up their friend total. If we streamed, this approach would be very different.
8. Fill in the blank: I can't make it through the day without _________?
Sunkist soda. I put so much of it on a table the other day that the table broke. I may have a problem. I hope they enjoy the free plug they just got. Disco Stu normally does not advertise.
9. What are you most passionate about?
The music. Celebrity news, sports, and funny internet minutiae are great, but the people listen for the music. I try to push as much of what I do on-air and as a PD to the music. Everything else is secondary.
10. What would surprise people most about you?
People expect me to be older than I am. Probably because I'm cranky.
What are your hobbies?
Music and following sports: Baseball - Braves; Football - Auburn; Packers; and Basketball - Auburn.
Last non-industry job?
First record ever purchased?
Hard to remember. May have been The Foo Fighters "The Colour And The Shape." They were one of the bands that got me into alternative music.
The earliest that I remember is Three Dog Night playing at a festival in Gadsden. I was too young to know who they were or care, but it was a big deal for my dad.
Favorite band of all-time?
The Who. No question.