10 Questions with ... Paul Driscoll
September 11, 2012
BRIEF CAREER SYNOPSIS:
Prior to launch of RadioBDC, Paul served as Program Director of (the now defunct) WFNX in Boston. During that time he was recognized and awarded as the nation's "Most Promising Programmer," and under his lead the station was nominated as the "US Station Of The Year" at the Worldwide Radio Summit.
1. Explain how you are building listener engagement for RadioBDC that even included choosing the first song played on the station?
In the weeks leading up to our launch we used social media to keep everyone informed about the day-to-day events at RadioBDC, and to start building a community.
We also asked our listeners to pick the first song to be played on RadioBDC. After getting many suggestions, we posted the top 10 on Boston.com for listeners to vote on - they chose "I Want My City Back" by Mighty Mighty Bosstones.
2. How did you employ Social Media to get the word out about the station before the launch on 8/13?
Social media was pretty much all we had at the start since this was an entirely new station. For example, we had Animal Kingdom come in and play an acoustic session for us in The Boston Globe Lab. Without broadcasting, social media was the only way to promote - Twitter, Facebook, the RadioBDC blog. Around 3500 people tuned in to check out the live stream on Boston.com. We also used social media to keep listeners in the loop before launch - showing the progress of the studio being built, moving the curtain back and letting them get a peek into what's going on over here.
3. What can listeners expect from the whole RadioBDC multimedia experience?
Boston.com is one of the most visited sites in the country. We are going to bring our listeners the best mix of music AND the best content from Boston.com. It's going to be an amazing experience - there are a lot of talented people in this building, our programming will showcase everything great about Boston.com, amplified as an audio version that's music-focused.
4. Give us a rundown of the RadioBDC crew and what sort of things are happening behind the scenes?
Mornings are hosted by Boston radio veteran Henry Santoro. Julie Kramer, another Boston radio legend, is our midday host and Music Director. Adam 12 has been one of the best personalities on the air in Boston over the last 10 years - you can hear him from 2-6p on RadioBDC. And I will be hosting the evening show from 6-10p. We are also going to add new host and programs to the station in the upcoming weeks.
5. Why is the station called RadioBDC?
Radio Boston Dot Com.
6. How will station compare to WFNX?
We will remain focused on breaking new artists that we believe in. Being part of Boston.com, a site that gets 6-7 million unique visitors a month, gives us the platform to do it on a bigger scale.
7. What sort of resources does Boston.com offer to make the station successful?
There's nothing holding us back, the support has been amazing. We have a state-of-the-art studio; whether we're in the studio or streaming live from events, we'll be able to do things we've never really done before as broadcasters because of the facilities and the support.
8. WFNX had a long history of breaking new bands. How will you be able to carry that torch on the new station?
This is the most exciting part of my job. This is something we are going to do better than anyone else in the country.
9. What will surprise people the most about RadioBDC?
That we were able to build the station from the ground up in just five weeks.
10. Fill in the blank: I can't make it through the day without _________?
What was your fondest memory from WFNX?
The listeners. And the people. Having the opportunity to work with some of the best people in the industry, Henry Santoro, Julie Kramer, Adam 12, Mike Snow... oh, wait, I STILL work with them.