10 Questions with ... Amber Bouchard (Miller)
October 8, 2013
BRIEF CAREER SYNOPSIS:
- WDVD/Detroit, morning show producer, on air 2001-2003
- WQXM/Fayetteviille, on air 2004-2007
- WDGC/Raleigh, on-air, 2007
- WEQX/Albany APD/MD/on-air, 2007-2010 and PD/on-air, 2010-2013.
1. How did you become interested in the record business?
Music has been my "thing" ever since I can remember. Some people paint, some run, some ski...though I don't have any musical chops per se; music is what makes me tick. After working with the record business from the radio side of things, this was a natural next step.
2. What excited you most about joining the Caroline Independent Promotion Services?
The vision and the energy and the attitude of the team with Dom and Mike at the helm. And of course leading our radio promo team, Dave Lombardi. Caroline has such a great history, which gives the company definite cool/cred factor, but what's happening in the right now is what's really exciting...we get to work with great indie labels like ATO and Dine Alone and Mute and Hidden Pony, and that's just the tip of the iceberg. Add that to the attitude and energy of the Caroline team, it's an incredible time to be a part of the company.
3. What would surprise people to learn about Caroline?
I don't know if people remember what a great history Caroline Records has. Smashing Pumpkins "Gish" was on Caroline, plus albums from Ben Folds Five, Placebo, Chemical Brothers, XTC to name a few. What an incredible legacy!
4. What is your favorite part of your job?
The music, of course. But also that I get to continue to be a part of this interesting, thriving radio community is fantastic, even if it's from a different perspective.
5. Where do you get your greatest pleasure in doing record promotion?
Connecting with programmers all around the country and sharing our music with them.
6. What has been your biggest challenge working multiple formats?
Mostly so far it's just been getting the lay of the land. Every station does things a little differently, and then things vary from format to format too, just trying to stay on top of everything and maintain a balance.
7. How has being a former PD helped you with your new job?
I understand and respect the realities and balancing act of running a station day to day...and I speak the language. I think I have a real grasp on what matters to programmers information wise and musically.
8. What is a typical day like for you?
Non-stop phone calls and emails, music always on in the background, my puppy Matilda at my feet all the while.
9. How has the move back home to Michigan impacted your career?
It changed everything. I knew I'd have to be open to new possibilities when I left EQX, it's not like I could bring the station and the job with me. This position at Caroline was a fantastic opportunity at the right time. I'm very lucky and thankful.
10. What do you miss most about radio?
You know, I've been so involved with the new job; I haven't had much time to think about missing it. Maybe as more time goes by I'll get a little more nostalgic, but for now I'm just enjoying this new opportunity.
What new music do you love right now?
J. Roddy Walston And The Business "Heavy Bells" just slays! And I can't get Parade Of Lights "We're The Kids" out of my head. Can't wait to hear the new albums from Dr. Dog and The Head and The Heart.