Because average means mainstream, and mainstream means popular
Mark Ramsey is president of Mark Ramsey Media and Radio Intelligence US.
Mark Ramsey Media syncs radio to digital media by connecting the dots between strategy and tactics in a fast-changing world. Ramsey consults broadcasters and digital firms, alike. Radio Intelligence US is the American version of the International radio research firm Radio Intelligence, building audience and ratings for broadcasters worldwide. Ramsey provides strategic guidance, format and perceptual research, focus groups, and more to a diverse client list ranging from Apple and EA Sports to major broadcast groups in the US and abroad.
Ramsey writes the hear2.0 blog at http://www.hear2.com/ and is the author of two books, including the recent Making Waves: Radio on the Verge.
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