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NPR's New Ability to Power Streaming Monetization
April 17, 2012
Have an opinion? Add your comment below. NPR's recent deal with Triton Digital is more than a means of measuring webcast metrics. It's also an important step in the direction of monetizing NPR's streaming content and sharing that revenue potential and that power with affiliate stations.
Listen as I talk with Jay Sterin, Triton’s VP Digital, about what the new capabilities of NPR's streaming assets will mean to the the network and its affiliates alike:
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"Go where the audience is, and make money."
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