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Solving Radio's Attention Crisis - Mark Ramsey Presentation - hivio 2013
July 16, 2013
Have an opinion? Add your comment below. Mark Ramsey's (markramseymedia.com) opening presentation from the first-ever radio ideas conference, hivio 2013 (hivio.com) in San Diego. Mark outlines the crisis of attention in radio - exactly how much radio AQH ratings have declined over the years - and what we need to do about it. It's all about content and platforms, folks. Mark also outlines the 14 "jobs" of radio, explaining how defensible or vulnerable each one is, and which constitute the basis of radio's advantages in the future. Finally, Mark shows a worksheet any radio brand can complete to see what its strengths/vulnerabilities are in a world of digital choices. A VERY important presentation from a leading media thought leaders at radio's premier ideas conference. Strongly recommended. Thanks to our partner NuVooDoo (nuvoodoo.com) for their support in making this event possible.
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Make plans based on REALITY, not MYTHS.
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