Better's not good enough today.

Tom Asacker's a really smart branding guy.  I'd recommend that you read every one of his books. In fact, I have.

Several months ago he blogged about getting beyond "better."

"Better" is just a notch on a long continuum.  There's not enough separation between your "better" and the other station's "better."

And separation -- differentiation -- is more important now than ever.

Apple has succeeded not because it tried to be "better" than Microsoft, not because it tried to have a "better" MP3 player than Sony, and not because it tried to make a "better" retail store than Best Buy.

What if we cared all of the time ... ... the way we care some of the time? It's never a question of "will thunderbolts happen," but what to do about them when they rudely interrupt a great plan and derail success. It is the destiny of every entrepreneur and their company ...

There is a reason I have written my thoughts into essays. I love radio. First, let's be clear: These thoughts are not new ideas. If you are familiar with Coleman Insights' philosophies, Alan Burns' studies on female audiences or Fred Jacobs' blogs, you are probably ...

The ability -- or better -- the willingness to go the extra mile is rare. Giving the extra 10% that makes the difference between ordinary and special. The first 90% of your effort may result in good. Certainly acceptable. But it's also common. Everyone is at that ...

Building loyalty with your listeners is important not only on a programming front, but for building sales power in the future. Here is an example: I am a loyal listener to my favorite radio station. Time and time again the music is good, the giveaways they do are ...

In the world of mountain climbing there is a condition called "summit fever," where people lose sight of everything else, including personal safety, in an attempt to get to the top. Experienced climbers know better. They don't expect to reach the summit in a single day ...

Sitting here on a Sunday morning, the 1st of April, I'm shaking my head as radio does what it's come to do best: miss opportunities. Two days ago the #1 news story in North America was the Mega Millions. It was everywhere. You couldn't go anywhere without it literally ...

Oh, before I even begin, I have to ask one thing. Can we all please stop referring to those people who give us ratings as "listeners?" They're NOT just "listeners" ... they are your "clients." The difference between a listener and a client is that "listeners" do simply ...

Radio is in a rough situation. Pandora, Facebook, You Tube, Twitter ... these are some of the services that are rapidly winning our listeners' time, interest and loyalty. When all things are equal and the Internet is as easily accessible as terrestrial radio, the ...

Not so much... ~~~ Well, it was exciting for a couple of weeks, wasn't it? Randy Michaels back in the game.  Walt Sabo as COO.  Both "legends" promising something bold and new that would entice younger listeners to a different type of news coverage on ...