August 26, 2014Questions
Can you answer these?
Why is your station as it is, and why are you working at this specific station above any other?
Who is your station created to serve, specifically? If you answer "advertisers," you can stop reading here. Advertisers are the result of listening, not the source of it.
How is your station noticeably different -- different in a better way -- than all other stations your listeners can hear?
What do you say every time your mic is open that is worth remembering, that touches someone's heart, that lightens someone's burden, that eases someone's grief, that inspires, that entertains, that is truly felt and not just heard?
When will you try? When will you try to make a personal connection with someone who listens for you rather than in spite of you? If you're at a station that believes your voice is a tune-out, why are you still there?
August 19, 2014Commercial Time Stretch
August 12, 2014Late Night Conversations At 40,000 Feet
August 5, 2014Brand Amnesia
July 29, 2014Win Friends And Engage!
July 22, 2014Commercial Back-Story
July 15, 2014Management By Walking Around
July 8, 2014Leader Or Boss?
July 1, 2014Commercial Time Crunch
June 24, 2014Go Fast Or Go Home