CPR Promotional Check-Up - Jan 31, 2012
January 31, 2012
The Two Week Window
Valentines is two weeks from today and a frightening thought is that many stations still don’t have a plan. Here’s what some of the stations in the Clifton Radio/CPR Worldwide Love Network(c) from the past couple of years that might jumpstart some thinkage.
Crushes More then a few of you are stole/borrowed the bit that the Morning Hot Tub did up at Hot 89.9 in Ottawa.. Many many people are in work situations where they run into the same person each day. Either on the elevator. Or at the coffee place downstairs. Or in the hall. (Mine was the woman who worked across the atrium and had a cubical up against the glass. We could have had something meaningful.) But they don’t have the guts to ask them out. Lisa Lisa at ‘HYT in Detroit did a bit where she would get the info from the listener and then call the other person up at their place of work. Explain the situation. That there was someone who sees them every day at the coffee place and he was wondering if they were seeing anyone and would they be up for going out. The station paid for the date if he/she said yes.
I Bet They Used Those Bumpers Dawson from KRST in Albuquerque sent blindfolded listeners on a date. They sent them bowling. He says the audio was great. The couple returned to be interviewed (still blindfolded) before being asked if they wanted to go out again. Dawson was thinking of putting a crackwhore in in place of the female listener. Just to get the guy’s reaction.
Sweep The Leg KDWB followed up their Desperate Ice Wives from 2005 with Boxing Brides. Women in wedding dresses, pounding the crap out of each other: this is the reason I got into Radio.
Tweaking The Website Wired in Philly has always done a good job of tweaking the website. Like having the countdown at Christmas. For Valentines? Cascading candy hearts. Yes; little stuff. But at least it’s not the same thing for months and months.
Date A DJ 95.7 Jamz in Birmingham did Elimidate with the winning (?) couples (a DJ and a listener) limoing out for dinner.
But Did They Use Bob Loblaw? Magic in Colorado Springs chose to go the route of anti-romance and paid for someone’s divorce, gave away a custom-made stripperpole and has locked down reservations at restaurants for people who forgot to make them.
That’s His Partner There In The Woodchipper KOB-FM in Albuquerque did Shred Your Ex and had a woodchipper handy for people to destroy mementos from former spouses and significant others.
Saving Valentines In The Workplace B-103.9 in Ft. Myers reached out to the women in the audience who expect that their boyfriend/husband will forget, and hit their offices with flowers so they could still feel loved. In front of all their co-workers.
Just Don’t Call It A Valentines Prize Pack 93Q in Syracuse had listeners submitting poetry that was posted on the website and then voted on by the rest of the audience. The finalists got your basic grab bag of love stuff and the winner got a weekend at the Wyndham.
And The Restraining Orders Came Next Hot 89.9 in Ottawa solicited the audience for stories of people they have mad crushes on. All day they were out surprising these people who are crushed-on and revealing that they have stalk...uh...people who love them from afar. WIOG in Saginaw borrowed this bit and was out having doors slammed in their face.
I Choo Choo Choose You! The morning show at WPXY in Rochester wrote each other love letters and read them to each other on the air. The Moose-to-Carson one was classic.
Cupid Crashing The Beat in Vancouver did the shredding but also did a version of Kiss-A-Grams called Cupid Crasher. You wrote something romantic that is embarrassing to share with your loved one and street teamers dressed (scantily) as cupids went to their work and read it to them. In front of their coworkers. There was $1000 surprise bonus thrown in.